“100% Fruit Juice or Nothing”! Have you seen adverts like this?

You are given the impression that packaged Fruit juice is natural; straight from the fruit into that pack or bottle. Is that true?

How natural is that 100% Natural Fruit Juice?

Let’s follow the pathways of nature, from fruit to juice in your kitchen, and the pathway of the Juice Factory, from fruit to juice.

First, try this in your kitchen:Get an orange fruit, cut it & squeeze out the juice into a container. Cover that container tightly & keep your fresh juice on the shelf for 24 hours.At the 24th hour, open your container & serve yourself your “fresh” juice (don’t try it on your visitor).How does it taste? Sweet…? Or sour & awful? Of course the sweet fresh orange turned out to be sour & awful after just 1 day.So how come your packaged natural fruit juice remains fresh & sweet for about one year?

Someone is telling lies here.It’s either they never use natural fruits at all, or if they used fruits, they rig nature’s pathways to make the fruits still taste like fruit.

Let’s go to the factory where fruit juice is turned into juice that can last for more than 10 months.So how is this 100% Fruit Juice made?Juice is squeezed out of the harvested fruits. Through a technology called aseptic storage, the squeezed out juice gets poured into huge tanks & the juice is stripped of all oxygen by the process of de-aeration.Stripping the juice of oxygen prevents oxidation. Oxidation is the reason why your juice can easily spoil and not last for hours. So removing oxygen prevents spoilage and the juice can last for months.

However, removing the oxygen denatures the juice, causing it to lose its natural flavor.If the juice flavor vanishes how come you still enjoy the orange flavor or pineapple flavor from your favorite packaged juice?Well, it turns out that the Juice factory adds artificial flavor to the juice. The flavors are made from chemical compounds such as ethyl butyrate or terpene compounds.

There’s orange flavor. Pineapple flavor etc etc. These flavors that taste & smell like orange or pineapple or mango are creations of chemical processes; they are not natural flavors from the fruit.


The entire process of preserving the fruit juice by de-aeration, not only denatures it, by taking away the flavor, it also significantly reduces the nutrients. The packaged fruit juice has much less nutrients than the whole fruit itself.It also contains no fiber and is just as high in sugar and calories as most sugar-sweetened beverages.When we eat whole fruit, it takes significant effort to chew and swallow them.The sugar in them is also bound within fibrous structures that break down slowly during digestion.

Take a look at the breakdown for a 350 ml measure of Coca Cola compared to apple juice:

Coca Cola: 140 calories and 40 grams of sugar (10 teaspoons).
Apple juice: 165 calories and 39 grams of sugar (9.8 teaspoons).
It is advisable to eat whole fruits than drink packaged fruit juice.

If you consume the whole fruit, it takes some effort to chew and swallow the fruit.The sugar in the fruit you eat is also bound within fibre that breaks down gradually during digestion.

Besides, because eating the fruits whole is very filling, you are not likely to eat as much as you will drink the packaged juice, and the sugar will be absorbed in small amounts, helping the liver to easily metabolize the sugar.

When you drink the packaged juice, devoid of fibre, the large quantity of sugar gets absorbed and routed to the liver very fast, just like when you drink some soft drink.

A huge measure of the sugar in fruit juice is fructose. If the liver absorbs more fructose than it can take, some of the fructose gets converted into fat. Some measure of the fat can stay in the liver and lead to fat buildup and insulin resistance.


Don’t be deceived by the 100% Natural fruit juice advert. Like all processed foods, it is not the best for your health and your weight.

Fruit juices are mostly sugar water without fiber, and with little vitamins and minerals compared to what you have in whole fruits. They are not good for your weight.

Eat whole fruits.

Add your comment or reply. Your email address will not be published. Required fields are marked *

I accept the Privacy Policy

− 4 = 1

Simply enter your name and email
address to download